Business News

The HCM City Department of Tourism held a dialogue on Tuesday (April 1) with local businesses to address challenges and seek solutions to further develop the sector in 2025. The event, chaired by Director of the Department of Tourism Nguyễn Thị Ánh Hoa, was part of efforts to boost tourism, one of the city’s key economic drivers, in line with national recovery and growth objectives.

Vietnam is becoming a keen destination for food service equipment manufacturers who are seeking to take root in the market. Nguyen Hoai Nam, business development manager at coffee solutions provider Cubes Asia, told VIR that Vietnam’s food and beverages (F&B) market will evolve in phases, emphasising the importance of catering to a diverse range of customer groups.

In mid-March, Trung Nguyen Legend broke ground on a coffee factory in Buon Ma Thuot city of the Central Highlands province of Dak Lak, at a cost of over $78 million. This is Trung Nguyen Legend’s fifth factory in Vietnam, with the venture expected to boost robusta coffee processing and exporting capabilities in Vietnam’s largest coffee-growing region.

HCMC attracted more than 1.6 million international visitors and 8.5 million domestic travelers in the first quarter of this year, according to the city’s Department of Tourism. The city generated an estimated VND56.66 trillion in tourism revenue during the period, up by 26.7% year-on-year and reaching 21.8% of the full-year target.

The tourism sector is showing strong momentum, driven by favourable visa policies, improved infrastructure and strategic marketing efforts by both authorities and businesses, a conference has heard. The biannual conference on the real estate and hospitality sectors “Meet The Experts,” held in HCM City on Tuesday, brought together over 700 representatives from real estate developers, hotel owners, architects, design consultants, project consultants, hotel operators, and industry experts.

Agriculture tourism (agritourism) and rural tourism in Việt Nam, where tourists can engage in farm activities, have been attracting many visitors, helping local farmers increase their incomes and enhance the quality of Vietnamese agricultural products. The trend of agricultural and rural tourism is not only growing in many countries worldwide but is particularly suitable for Việt Nam, a country with vast agricultural land where over 62.7 per cent of the population lives in rural areas.

Vietnam has once again proven its appeal as a global travel hotspot, with multiple destinations earning prestigious accolades in the 2025 Travelers’ Choice Awards Best of the Best by Tripadvisor, the world’s leading online travel platform.

Aviation businesses in Vietnam are expected to perform better in 2025, driven by effective restructuring. National flag carrier Vietnam Airlines is on the way to making consolidated revenues of around $4.37 billion in 2024, up from $3.88 billion in 2023.