TRANSFORM THE FUTURE OF BUSINESS: A PURPOSE + SUSTAINABILITY MASTERCLASS

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Purpose is rapidly taking centre stage as the way forward for business. Companies have a unique opportunity to truly transform their business models by getting purpose right, as with it comes real opportunity for innovation, success, business resilience and sustainability. Join our masterclass to harness the power of purpose-driven business models and governance systems, ensuring your organisation's sustainable success amidst evolving global challenges.

Led by renowned global sustainability and purpose experts, Pat Dwyer, Founder of The Purpose Business and Dr. Victoria Hurth, Technical Author of the British Standard on Purpose-Driven Organisations (PAS808) and Convenor of ISO37000 (Governance of Organisations), this masterclass will empower business leaders with the tools to unlock purpose and drive truly sustainable and successful businesses.

Sign up today to future-proof your organisation and lead the way in sustainable business practices!

Your options
You can choose the format/location that best suits you:
1. Online (Sep. 26) 15:00-18:00 (GMT+8)
2. In-person (Oct. 24) 14:00-18:00 (GMT+8)
3. Bundle of both sessions, online & in-person

Online learning outcome
1. Understand the fundamentals of purpose, ESG , sustainability and governance setting the tone as to why we need to evolve business models today.
2. Gain inspiration from best practised examples provided through case studies.
3. Learn how to diagnose where your organisation is on the purpose journey to chart your ambitions towards a purpose-driven organisation.

This is an interactive course emphasising practical engagement. The core of your learning will come from active participation and real-life organisational experiences. The course will include:
• Pre-work (1.5 hour video + assignment)
• Takeaway tools and references
• access to The Asia Purpose Braintrust

In-person learning outcome
1. Learn how to apply the purpose and governance frameworks to identify current pressures (stakeholder, economic, community etc) to create a roadmap forward.
2. Learn from like-minded peers in the industry as you work on a multi-year action plan for purpose transformation within your organisation.
3. Establish a strong support network with industry actors in the region to share learnings and experiences as you embark on implementing purpose within your organisation.

This is an immersive course bringing together a network of like-minded professionals to network and workshop on practical problems encountered at driving sustainability in your organisation through purpose alignment. The class will include:
• Pre-work (1.5 hour video + assignment)
• Takeaway tools and references
• access to The Asia Purpose Braintrust

Are you ready for sustainable success? Register now. Agenda outline can be found on the event page.

Pricing (Get 30% off if you join both online and in-person)
Option 1: Online – SGD135 / ~PHP 5800 / ~USD100
Option 2: In-person (Manila or Singapore) – SGD185 / ~PHP 8000
Option 3: Bundle (save 30%) Online and In-person (Manila or Singapore) – SGD276.50 / ~PHP9660/ ~USD206.50

Exclusive to HKBAV and its affiliates, 15% discount code can be applied on full priced items. Use promo code ‘HKBAVPartner’.

You will secure the best outcome for your learning by attending both the online and in-person sessions.

About your Instructors

Pat Dwyer is a sustainability expert with a strong focus on guiding Asian businesses to evolve their business as a force for good. She is the Founder of The Purpose Business whose career in sustainable development started with grassroots change in the non-profit sector to public-private partnerships. She led pioneering roles as Chief Sustainability Officers in the region before establishing TPB. Pat has firsthand local and regional examples, showing how Asian business models are primed for transformation into purpose driven organisations as strong cultural foundations face a unique moment of equitable growth opportunities. Pat is also a senior associate at the Cambridge Institute of Sustainability Learning and sits on the Global Steering Committee of the Prince of Wales’s Business & Sustainability Programme.

Dr. Victoria Hurth is an independent pracademic, technical author and advisor to PAS808 – a guidance document that describes the principles and behaviours of a purpose-driven organisation and convenor of ISO37000 (Governance of Organisations). Her career of over two decades spanning the pillars of purpose, governance, marketing, leadership and culture culminates into her unique role in shaping standards that drive the accountability we need in businesses today. She will show us how leaders can drive purposeful change and will show us the standards to get there.

Join us for a masterclass that propels your business from compliance to the forefront of sustainable leadership.